The basics of Instagram’s algorithm

Instagram doesn’t just randomly give out publications, it selects them according to the interests of users, taking into account many factors. You can buy instagram followers and make your account more popular, or you can hurt it. The more the algorithm “believes” that the publication is interesting, the higher it rises in the ranking. Let us take a closer look at how the algorithm determines the order of publications to form each specific section.


As the developers themselves say, the order in which the feed is formed is influenced by the Engagement metrics. The key ones are likes, comments, and views. The algorithm also takes into account how often you exchange messages with the user in Direct, search for him. So, for the most part, what publications will appear in the user’s feed depends on his actions. If a user frequently likes, comments, searches and views a profile, then after a while that account is likely to end up in the “Friends & Family” category and show up in the feed more often. And vice versa. Many people have probably noticed that once you subscribe to a user, their posts often show up in your feed. But if you don’t like them, don’t comment on them, don’t share them, then over time the publications go lower and lower in the ranking list.

Another important detail is the time spent on the platform. If you’ve never visited the action section in the settings, we recommend you do so. In one of the items, you can see the average time per day you spend on Instagram. When selecting content, the algorithm takes it into account, too, and doesn’t show more content than the user will be able to view. That is, the feed of an account with 30 minutes and 7 hours of online time will be different.

The number of times per day the user opens the app also plays a role. If Instagram is opened frequently, the feed will be very similar to a chronological feed. The algorithm will show all the changes that occurred in your absence. If the social network is visited once a day and less frequently, the algorithm will already sort the content by attractiveness, and the chronology will no longer be respected.


The very first Stories you see are the stories of the users with whom you interact more often. These are the accounts that you like, comment on, and view. The algorithm carefully monitors the relevance of the content. Thanks to it, some users who frequently publish Stories, manage to appear on the first positions in extradition, even if you do not like or comment on them. Stories that are frequently interacted with also rise higher. So it’s advisable to give as many reasons as possible for users to interact with the content.


This is a relatively new section of Instagram, so there’s not much detailed information on how IGTV’s output is generated. But it’s logical to assume that the algorithms for its output and ranking are similar to the feed in many ways. The algorithm selects videos based on their popularity and users’ interests. And those videos that get the most views are added to a separate “Popular” section.

TOP by hashtags

The main criterion considered when ranking at the top according to hashtags is the number of likes collected during a brief period of time. Therefore, any user can reach the top, regardless of his audience or engagement in the account. The main thing is to collect as many likes as possible under the publication with the appropriate hashtag. In addition, the algorithm takes into account the relevance of the content to the hashtag. Because of this, new publications and content from a month ago may be side by side in the same selection. If you are looking for real instagram followers cheapest, then you first need to find a reliable service that will help you get quality followers. Otherwise, Instagram’s algorithms may notice these actions.

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